CRM Company Launches Mortgage Marketing University

CRM Company Launches Mortgage Marketing University

January 22, 2021
A man at home learning from his online course.

Top of Mind Networks, a company specializing in customer relationship management and marketing automation software for the mortgage lending industry, launched Mortgage Marketing University, a free program to help mortgage professionals up their marketing skills.

MMU's online curriculum features 15 courses covering a variety of topics, from how to build a lead-gen strategy to creating compliant content across multiple channels, according to a press release. Each course is designed to be completed in a single sitting, and students can earn a certificate of completion for each course by passing a multiple-choice assessment quiz.

Courses are broken down into three levels 101, 201 and 301. One of the 101 courses for example, focuses on mortgage lead generation. One of the 201 courses focuses on mortgage social media marketing and one of the 301 courses focuses on mortgage loan origination systems.

"Mortgage Marketing University introduces key concepts of mortgage marketing. Experienced practitioners can use MMU to test their knowledge, while mortgage executives and loan originators will benefit from a better understanding of how mortgage marketing works," said CEO Bill Hayes, according to a press release. "Our goal with MMU is simple; we want to help mortgage professionals grow their careers and their businesses."

Marketing

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