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Guaranteed Rate is joining the likes of Rocket Mortgage which will be airing two national ads and UWM which will be airing an ad in select markets during Super Bowl LV, with a commercial of its own titled, "Believe You Will." According to a press release, the commercial focuses on the power of positive thinking and believing you will accomplish your goals.
"We are a mortgage company that believes 'We Grow For Good'–the more we grow, the more good we can do. We believe people are amazing and can do anything they want in the world; they just have to believe they can," said CEO Victor Ciardelli.
The 60-second ad will feature "Believe You Will" ambassadors like UFC fighter Dustin Poirer, NASCAR driver Ryan Newman and more, who were identified based on their personal stories and philosophies that connect directly to the idea of achieving your goals through the power of positivity and belief.
"At Guaranteed Rate, our core values are rooted in the power of belief and positive thinking, to achieve audacious goals," said Guaranteed Rate chief marketing officer Steve Moffat. "To share that philosophy, we found remarkable stories of people who believed in their abilities to overcome challenges and achieve their goals. We hope that people around the world will be inspired by these stories and will believe that they too can achieve great things."