Rocket Mortgage Super Bowl Ad Scores Big On USA Today Ad Meter

Feb 08, 2021

Screenshot from Rocket Mortgage's Certain Is Better Ad Featuring Tracy Morgan.

Director of Events

Rocket Mortgage's Super Bowl LV ad showed viewers why "Certain Is Better" during the big game and according to AdWeek, the commercial was a big hit taking the first spot on USA Today's Ad Meter. The company also aired a second ad that took the second spot on USA Today's Ad Meter.

The Rocket Mortgage ads explained why homebuyers need to know the difference between "pretty sure" and "certain," with help from comedian Tracy Morgan, LA Chargers defensive end Joey, actor Dave Bautista and internet star Liza Koshy. The first spot earned a rating of 7.38 on USA Today's Ad Meter, while the second spot earned a 7.3, according to AdWeek. The comedic take featuring Morgan, Bautista and Koshy is still a hit at the time that this article is being written, trending at the #23 spot on YouTube.

The report also claims that the last time a brand took the number one and two spot for a Super Bowl ad was in 2007 by Budweiser. Rocket Mortgage is also the official mortgage provider of the NFL.

The company announced plans for its ads just a week before the big game, stating that the ads would highlight the importance of its digital platform and the crucial role independent mortgage brokers play in the mortgage financing world.

About the author

Navi Persaud

Director of Events

Navi Persaud is Director of Events at NMP.

Link copied

Published

Feb 08, 2021

People On The Move

Ginnie Mae President Alanna McCargo Announces Resignation

McCargo was first woman and first woman of color at the helm of Ginnie Mae.

The U.S. Department of Housing and Urban Development (HUD) today announced that Alanna McCargo, president of the Government National Mortgage Association (Ginnie Mae), will resign, effective May 3, 2024. McCargo has served in the Biden-Harris Administration since January ...

People On The Move

Christensen, Andrus Added At CE Class Leader

Maximum Acceleration hires mortgage exec. as education director, adds banking manager

Brandon Christensen, a longtime mortgage broker and trainer, has been named Director of Education and National Instructor for Maximum Acceleration LLC, a leading NMLS-approved course provider for mortgage pre-license and continuing education. "Having Brandon join our amaz...