FirstClose Acquires HomeScout

FirstClose, Inc., acquired Reflect Resources, DBA Moxie Consulting, and Home Buyers Marketing 1, Inc., combining both companies to form HomeScout, LLC as a wholly-owned subsidiary of FirstClose, Inc.

HomeScout will bring together various services to the mortgage and title industries, including purchase and portfolio business solutions, lead generation, lead qualification, agent match, monitoring, and a real estate referral network.

The newly formed HomeScout mission will be to put loan officers and lenders at the top of the funnel when it comes to real estate engagement, empowering individual loan officers, enterprise lenders and Realtors, according to a press release. HomeScout provides a consumer-facing real estate experience to find a home, find a loan and find a Realtor.

HomeScout attributes its success to the ability to produce quality engagement, the processes that they have built around consumer conversion, and the concierge services that they apply to make sure that the consumer, the real estate agent, and the loan officer work seamlessly together to fund the loan and deliver the home of the consumer's dream.

"The demand for a personal and highly engaging experience throughout the real estate transaction has become a business imperative," said Tedd Smith, CEO, FirstClose.

HomeScout will be led by industry veteran and real estate engagement expert David Camp, as president of HomeScout, LLC. 

Camp brings extensive expertise in creating and delivering customer experiences unmatched in the real estate and mortgage industries. He is the former CEO of Reflect Resources, a media company focused on providing marketing, sales, and lead generation services. Camp will be working closely with Steve Polston, founder of Home Buyers Marketing, who will serve as executive vice president of Enterprise Relationships.