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Propertybase, a global real estate software company, launched BoldMortgage. BoldMortgage marries the lead generation expertise of BoldLeads with the mortgage software capabilities of the Unify Business Growth Platform, according to a press release.
"We generate hundreds of thousands of buyer and seller leads each month for our residential agent clientele and we are well-positioned to do the same for the mortgage industry," stated Tim Fessenden, chief product officer at Propertybase. "BoldMortgage removes the friction caused by multiple software vendors. One platform provides access to real-time data and marketing automation to make it easier for lenders to identify and engage with higher-intent prospects."
BoldMortgage prequalifies prospects who provide consent. The process instantly attaches information about the prospect's credit standing to the data record within the Unify-powered BoldMortgage CRM – enabling lenders to make more informed, real-time decisions, according to the release. In addition to the prequalification validation, BoldMortgage utilizes lead data augmentation to render even more valuable insights.
BoldMortgage applies the practices of the BoldLeads engine – long-touted for generating residential buyer and seller leads - with an optimized algorithm to specifically target refinance or purchase mortgage.
"Many mortgage brokerages understand the need to diversify their lead generation tactics. However, they struggle to implement anything of real value due to lack of available, compliant products," continued Fessenden. "As the refinance boom draws to a close, our software will enable mortgage lenders to future-proof their business."