Tagged: marketing

Mortgage Matchup’s national campaign pitches brokers as a resource for consumers who assume their financing options are limited

The CRM deal advances plans for a single originator command center, connecting product eligibility and pricing with borrower engagement while preserving lenders’ choice of providers

A simple shift — turning everyday broker questions into short videos — could help AEs build relationships without trying to become influencers

Kyle Raineri shares how originators can use AI to create social media content, build borrower trust, and strengthen real estate agent relationships

The integration lets mortgage professionals move Canva designs into targeted advertising while preserving lenders’ compliance-review controls

AI can automate routine mortgage tasks, but loan officers who use that time to strengthen trust, communication, and client relationships may become more valuable

Cooperative's updated identity emphasizes scale, competition, and member value beyond its traditional purchasing network

Rocket brings Redfin onto the Super Bowl stage for the first time

Atlantic Bay Mortgage Group has appointed marketing veteran Robyn Zacharias as its first chief marketing officer to drive brand growth, borrower engagement, and continued expansion

Entrepreneur and educator Brad Lea has partnered with NEXA to educate and empower licensed loan officers by spotlighting the brokerage’s platform advantages, compensation model, and growth opportunities in a competitive mortgage market