Tagged: marketing

A simple shift — turning everyday broker questions into short videos — could help AEs build relationships without trying to become influencers

Kyle Raineri shares how originators can use AI to create social media content, build borrower trust, and strengthen real estate agent relationships

The integration lets mortgage professionals move Canva designs into targeted advertising while preserving lenders’ compliance-review controls

AI can automate routine mortgage tasks, but loan officers who use that time to strengthen trust, communication, and client relationships may become more valuable

Cooperative's updated identity emphasizes scale, competition, and member value beyond its traditional purchasing network

Rocket brings Redfin onto the Super Bowl stage for the first time

Atlantic Bay Mortgage Group has appointed marketing veteran Robyn Zacharias as its first chief marketing officer to drive brand growth, borrower engagement, and continued expansion

Entrepreneur and educator Brad Lea has partnered with NEXA to educate and empower licensed loan officers by spotlighting the brokerage’s platform advantages, compensation model, and growth opportunities in a competitive mortgage market

BFF appoints mortgage marketing veteran Steven Winokur as its new chief marketing officer to drive brand growth and deepen broker engagement in the Non-QM and non-agency lending space

Fay Group has named marketing veteran Michael Hartman as chief marketing officer to lead enterprise branding, digital strategy, and national growth across its integrated real estate and mortgage services platform