At the California Mortgage Expo in Irvine, Calif., Brokers First Funding (BFF) announced a company rebrand and new pricing promotion during an on-site interview with National Mortgage Professional at the Originator Connect Network event.
In the video, BFF President Shabi Asghar and Chief Marketing Officer Steven Winokur unveiled the company’s refreshed logo and updated brand identity, describing the move as part of the lender’s evolution and growth over the past several years.
The rebrand comes during a period of expansion for BFF. Earlier this year, the company relocated to an expanded Costa Mesa headquarters as it continues scaling its broker-focused Non-QM platform nationwide.
According to Asghar, the updated branding was designed to present a more professional and sophisticated look, featuring revised graphics, colors, and overall design elements compared to the company’s previous branding.
Despite the visual refresh, both executives emphasized that the company’s core focus remains unchanged: supporting mortgage broker partners in the Non-QM space.
“To celebrate the launch, we’re offering a 25 basis points price special on all Non-QM purchase loans,” the executives announced during the interview.
The company also invited attendees at the California Mortgage Expo, to visit the BFF booth to discuss Non-QM lending opportunities and what the lender described as delivering Non-QM financing “without the nonsense.”
The interview was recorded live at the California Mortgage Expo — Irvine, held May 7 at the Hilton Irvine. The event, produced by the Originator Connect Network (OCN), brings together mortgage brokers, loan originators, lenders, and industry vendors for a full day of education, networking, and business development focused on the broker and origination community.
The Irvine event is part of a broader national OCN event schedule. Later this month, with the Utah Mortgage Show on May 12 in Park City, Utah, followed by the Coastal Connect Mortgage Expo on May 28 in Fort Lauderdale, Fla. The organization also hosts major regional conferences and the annual Originator Connect national event in Las Vegas later this summer.
