Evocalize, a Collaborative Marketing Platform (CMP) provider, introduced a new Blueprint within its CMP platform focused on Agent Recruiting, according to a press release.
Evocalize's Blueprints automate the assembly and activation of digital marketing programs for local offices or franchises. It uses best practices, target audiences, messaging and co-op budgets provided by a national marketing team, according to the release.
“Giving our agents the ability to quickly and easily build and activate agent recruiting-focused ads in Google will be critical in helping them to find the best talent in their markets, and ultimately build their business and market share,“ said Samantha Morris, vice president of marketing, Exit Realty.
Blueprints contain everything that modern organizations across industries ranging from real estate, mortgage, wealth management and insurance need to launch automated, data-driven digital marketing programs.
Digital marketing automation through Evocalize's Blueprints can reduce the time it takes to launch a program from hours, to minutes or seconds. In some cases, program activation can be completely automated.
Real estate brokerage Exit Realty is using the new feature to enable its 550 local brokers and 20,000 agents to automatically activate digital marketing programs on the Google Display Network (GDN), and find and recruit agents for their local offices.
Exit Realty used one Blueprint that allows agents to promote a home listing to an audience of potential home buyers. Another enables the promotion of a listing that just sold to an audience of people interested in selling their homes in the surrounding area.
Across industries, Evocalize's clients have used its platform to execute more than 750,000 local marketing programs. This has helped businesses generate more than 8.5 million leads since 2015.
Back in April, the company released a blog post on how collaborative marketing simplifies digital marketing execution between partners.
