Skip to main content

Evocalize Launches Agent Recruiting Blueprint For Digital Marketing

Navi Persaud
Jun 02, 2021

Evocalize introduced a new Blueprint within its CMP platform to simplify digital marketing.

Evocalize, a Collaborative Marketing Platform (CMP) provider, introduced a new Blueprint within its CMP platform focused on Agent Recruiting, according to a press release.

Evocalize's Blueprints automate the assembly and activation of digital marketing programs for local offices or franchises. It uses best practices, target audiences, messaging and co-op budgets provided by a national marketing team, according to the release.

“Giving our agents the ability to quickly and easily build and activate agent recruiting-focused ads in Google will be critical in helping them to find the best talent in their markets, and ultimately build their business and market share,“ said Samantha Morris, vice president of marketing, Exit Realty.

Blueprints contain everything that modern organizations across industries ranging from real estate, mortgage, wealth management and insurance need to launch automated, data-driven digital marketing programs. 

Digital marketing automation through Evocalize's Blueprints can reduce the time it takes to launch a program from hours, to minutes or seconds. In some cases, program activation can be completely automated.

Real estate brokerage Exit Realty is using the new feature to enable its 550 local brokers and 20,000 agents to automatically activate digital marketing programs on the Google Display Network (GDN), and find and recruit agents for their local offices.

Exit Realty used one Blueprint that allows agents to promote a home listing to an audience of potential home buyers. Another enables the promotion of a listing that just sold to an audience of people interested in selling their homes in the surrounding area.

Across industries, Evocalize's clients have used its platform to execute more than 750,000 local marketing programs. This has helped businesses generate more than 8.5 million leads since 2015.

Back in April, the company released a blog post on how collaborative marketing simplifies digital marketing execution between partners. 

More from
Tech
Planet Home Lending's Aneeza Haleem To Appear On The Mortgage Leadership Outlook

Aneeza Haleem, vice president of technology for Planet Home Lending, LLC, will be the next guest on NMPTV's special Tech Stack Heroes edition of the Mortgage Leadership Outlook.

Tech
Jun 22, 2021
Lodasoft Integrates With Black Knight's Optimal Blue PPE

Lodasoft announced its integration with Black Knight’s Optimal Blue PPE to revolutionize loan origination and task automation.

Tech
Jun 21, 2021
FinTech Student Program Provided By UWindsor & Rocket Innovation Studios

University of Windsor partners with Rocket Innovation Studios to foster a pipeline of highly trained professionals who will help advance finance technology.

Tech
Jun 21, 2021
Fraud Detection Transitions To Digital Lending

Mortgage lenders faced $20 billion in mortgage lending fraud exposure last year, according to research from Point Predictive.

Tech
Jun 16, 2021
Radian Expands Integration With Mortgage Cadence

Radian Group Inc. expanded its integration with Mortgage Cadence to include Radian's title and settlement services with the Mortgage Cadence Platform.

Tech
Jun 16, 2021
Zillow Launches Zestimate With Neural Enhancements

Zillow launched major updates to its Zestimate home valuation model, including an updated algorithm.

Tech
Jun 15, 2021