Skip to main content

Geneva Financial Names New Chief Sales & Revenue Officer

Oct 01, 2021
Rachel Caple

Promotes National Sales Director Rachel Caple to new post.

Geneva Financial, a direct mortgage lender operating in 45 states, has promoted Rachel Caple to chief sales and revenue officer, the company announced today.

Caple, who joined Geneva in June 2019, previously served as Geneva's national sales director. In her new position, she will oversee Geneva's revenue and sales as the company continues to expand, with a growth rate exceeding 270% over the past three years, the company said.

"Rachel has consistently provided sales stability for the company during a period of significant industry disruption," Geneva CEO Aaron VanTrojen said. "She has pushed Geneva to new heights, and we are thrilled to see what's in store for her, her team, and the company as she transitions to her new position."

Caple also will work with Geneva's chief marketing officer to strategically target markets for growth and development in support of both new and existing branches.

Since joining Geneva Financial in 2019, Caple has helped the company grow rapidly and strategically without sacrificing quality, the company said, adding she also has consistently elevated Geneva's mission, vision, and financial goals.

With over 21 years in the mortgage banking industry, Caple is known for her expertise in sales, corporate operations, and leadership. Before joining Geneva, she was COO with Mortgage Solutions Financial, She previously also held executive positions with LenderLIve, Pulte Mortgage, and Titan Investments.

Founded in 2007 by Aaron VanTrojen, Geneva Financial is a direct mortgage lender based in Chandler, Ariz., with more than 130 branch locations in 45 states.

About the author
David Krechevsky was an editor at NMP.
Oct 01, 2021
The Volume Is All The Way Up On 'Fed Speak'

Why Lenders Hang Their Hats On The Fed’s Every Word

Jul 15, 2024
The Sale, The Risk & The Trend

The chronicles of Norcom Mortgage

Jul 08, 2024
A Reading From The Book Of Kyle

A Texas coach and former pastor felt a calling, spawning a best-selling how-to for loan officers

Jul 08, 2024
Mortgage Applications Increase Slightly In Latest Survey

Applications increased 0.8% from one week earlier.

Jun 26, 2024
FHFA Approves Freddie Mac's Second Mortgage Pilot

The GSE's limited program will permit cost-effective cash-out refinances

Jun 24, 2024
Former Rocket Mortgage SVP Turned UWM Broker Partner

Zoom Home Lending, headed by former Rocket Mortgage executives, partner with their old wholesale rival, UWM

Jun 20, 2024