Geneva Financial Opens New Arkansas Branch – NMP Skip to main content

Geneva Financial Opens New Arkansas Branch

Aug 16, 2021

Ariz.-Based Firm Names Bell Branch Manager

Geneva Financial has announced the opening of a new branch in Van Buren, Ark., led by Branch Manager Starlette Bell.

Bell and her team have made a name for themselves in the Arkansas market, helping consumers across the state achieve their goals of homeownership and refinance strategy.

"We are so excited to be joining the Geneva team," Bell said. "We really appreciate the human touch Geneva has shown every step of the way and we cannot wait to share that with our clients as well. "

Based out of Van Buren, Ark., Bell and her new branch serve homebuyers in Arkansas and Oklahoma. This new Arkansas branch will provide extensive product offerings through countless homebuyer and homeowner-focused products, including conventional, FHA, VA, USDA, refinance, reverse, and jumbo loans, condo financing, and more.

Geneva Financial Home Loans is expanding in all markets and seeking branch managers and loan originators across the United States looking to advance their mortgage careers. For information on opportunities, visit www.GenevaFi.com/opportunity

Founded in 2007 by Aaron VanTrojen, Geneva Financial is a direct mortgage lender headquartered in Chandler, Ariz., with more than 130 branch locations in 45 states. To learn more about Geneva Financial, visit www.GenevaFi.com.

About the author
David Krechevsky was an editor at NMP.
Published
Aug 16, 2021
New Study Finds UWM's 'All-In' Triggered Industrywide Pricing Spillovers

Research shows wholesale competitors responded to the 2021 Rocket ban by lowering mortgage rates,

Jul 15, 2026
First Major Housing Reform In Decades Becomes Law Without Trump's Signature

Bipartisan ROAD to Housing Act advances supply, construction, and mortgage reforms despite White House protest

Jul 10, 2026
Mortgage Star Conference Honors Women Shaping The Future Of Mortgage Leadership

MWLC honors leaders driving innovation, mentorship, and growth across the mortgage industry

Jul 09, 2026
June Jobs Report Improves Mortgage Rate Outlook

Slower hiring strengthens bonds and eases concerns over additional Fed tightening

Jul 02, 2026
NEXA Founder Mike Kortas Launches evoLend To Help Originators Retain Borrowers

New Fannie Mae-, Freddie Mac- and Ginnie Mae-approved mortgage servicer aims to keep originators connected to borrowers through servicing data, payoff visibility and retention tools

Jul 02, 2026
President Trump Cancels 21st Century ROAD To Housing Act

Trump cancels signing the bipartisan housing bill, leaving affordability package in limbo

Jun 24, 2026