Guaranteed Rate, which offers mortgage lending and digital financial services, named Sanjay Gupta — no, not that one — as its new chief marketing officer and chief digital officer.
"Sanjay has the right experience to help us become a fintech leader," said Guaranteed Rate president & CEO Victor Ciardelli. "He is a true digital innovator, and I know he will provide a ton of firepower to our goal."
Gupta, a veteran marketing executive, will be oversee all of Guaranteed Rate's marketing efforts, including branding, advertising, direct marketing, social media, and public relations. His digital responsibilities will include improving the consumer's experience on both Rate.com and the company's mobile app. In addition, he will also focus on significantly scaling Guaranteed Rate's consumer direct business.
Gupta joins Guaranteed Rate after the company's record-setting year with more than $116 billion in total loan volume in 2021.
"Guaranteed Rate has an incredibly strong reputation for putting the customer first by focusing on digital innovation," Gupta said. "I'm very excited to get to work and help make big things happen that continue to grow the business across multiple channels."
Gupta brings more than two decades of experience leading marketing efforts for some of the most recognized names in financial services, including Bank of America, AllState and Ally Financial. He most recently served as executive vice president, head of client solutions and poutcomes at TIAA, where he was managed enterprise strategy, analytics and financial products.
If his name sounds familiar, he is not the neurosurgeon Dr. Sanjay Gupta, who serves as chief medical correspondent for CNN.
This Gupta is a graduate of the University of Mumbai. He received his MBA from the University of Texas at Austin, and has held board positions at ICF International, Mobile Marketing Association and the Association of National Advertisers.
Guaranteed Rate, based in Chicago, has more than 10,000 employees in over 850 branches serving all 50 U.S. states and Washington, D.C. Since its launch in 2000, Guaranteed Rate Cos. has helped more than 1 million homeowners with home purchase loans and refinances.
