CEO Says Digital Home-Search Ripe For Innovation
Homebot, an award-winning client-for-life portal that empowers consumers to build wealth through homeownership, said Tuesday it has acquired NestReady. Terms of the deal were not disclosed.
NestReady is a platform that brings all parties in the home-buying process together and makes mortgage lenders the trusted brand for every home-buying need. Homebot said the acquisition will enhance the buyer experience and further drive the company's mission to empower consumers throughout the entire homeownership process.
"The NestReady team is very excited about this opportunity," said NestReady co-Founder & CEO Mauro Repacci. "Combining our home-search platform, NestFinder, with Homebot's best-in-class client engagement platform will offer consumers a personalized home-search experience while keeping them connected with their lender throughout their home-buying journey."
Repacci and fellow serioal entrepreneur Marcos Carvalho founded NestReady in 2017 at the prestigious tech accelerator, Techstars Boston. NestReady's platform allows a financial institution to provide a complete, white-labeled home-buying experience on its website, and empowers loan officers with their own home-search engine.
"Home search is ripe for innovation and implementation by lenders for securing more purchase business," said Ernie Graham, Homebot CEO. "Homebot already achieves unparalleled engagement rates across millions of homeowners. We're excited about how this acquisition will help us deliver unique and valuable new experiences to homebuyers."
Founded in 2015, Denver-based Homebot is a client-for-life portal that maximizes repeat and referral business for lenders by empowering consumers to build wealth through homeownership. The award-winning portal delivers personalized, actionable intelligence throughout the entire homeownership process to every client and prospect. With an average 50% monthly engagement rate, Homebot ensures lenders and agents remain the trusted advisors that consumers rely on to make informed decisions about the largest asset they may ever own, their home.
Homebot is supported by ASG, which is backed by Alpine Investors. ASG is a unique and fast-growing software business that buys, builds, and operates market-leading vertical software-as-a-service companies.
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