Wholesale mortgage lender, Homepoint, introduced Homepoint Amplify, its new service model that combines localized support with Homepoint’s national platform in hopes to drive efficiencies for mortgage brokers and deliver a faster, more personalized customer experience in today’s purchase-focused mortgage market.
Under this new model, Homepoint will form regional support teams aligned with Homepoint’s six regions – Central, Northeast, Northwest, South, Southeast and Southwest, according to a press release. Each region will have designated teams of loan coordinators, underwriters, closers and loan funders paired with account executives that already service broker partners in those respective areas. By organizing its operations and sales regionally, Homepoint will provide brokers with a uniquely intimate partnership arrangement with designated specialists that gives a “small lender” feel – with the technology, resources and capabilities of a large lender.
“Relationships between mortgage brokers and lenders are paramount in a purchase market, said Phil Shoemaker, president of Originations at Homepoint. “With Homepoint Amplify, we are transitioning into a service model that enables our broker partners to more closely connect with our experienced operations and sales personnel to win more business in this purchase market.”
The company believes that its transition to a regionally aligned model will provide major benefits to mortgage brokers in terms of speed, while also enhancing the relationship element of the business that helps brokers better compete with retail competitors that generally operate via a call center setup, according to the release.
By providing brokers with consistent access to small teams of regionally dedicated operations personnel, Homepoint will also condense points of contact for its broker partners.
