Informed, the AI fraud-detection platform behind more than $350 billion in automated auto loan originations, has named Daniel Sogorka CEO as the company looks to move into additional lending markets.
Sogorka most recently served as CEO of Origna8, the broker platform he launched this spring with former Rocket Pro executive Mike Fawaz. He will step down as Origna8’s CEO but remain on its board and serve as an adviser. A successor has not been named.
Sogorka joined Origna8 after leaving his position as general manager of Rocket Pro in January. At Rocket, he led the company’s wholesale mortgage operation before Austin Niemiec assumed oversight of the division.
Origna8 entered the broker channel with a model combining technology, marketing, recruiting, lead generation, and lender partnerships. The platform, led commercially by Fawaz, drew attention through its partnership with United Wholesale Mortgage and questions about whether it could remain neutral while aligned with the country’s dominant wholesale lender.
Before Rocket and Origna8, Sogorka held mortgage leadership roles at Black Knight, now part of Intercontinental Exchange; ServiceLink, part of Fidelity National Financial; Sagent; and Cloudvirga.
Informed built its business in auto lending and says its platform serves eight of the 10 largest U.S. auto lenders. The company said Sogorka will scale the business and lead its expansion beyond auto lending into adjacent markets. It has not identified a mortgage customer, product, or timetable for entering the industry.
Informed’s platform runs on what the company calls its Fraud Data Network, which includes more than 100 million documents and 2 billion data points. The platform processes approximately 5 million credit applications annually.
“With more than 2 billion data points behind the platform, we can catch what others miss, and it’s the foundation we’ll build on as we bring that same trust to new markets,” Sogorka said.
The company said its strategy, product roadmap, and customer commitments will remain unchanged following the leadership transition.
“Dan brings exactly the scaling experience and lending industry expertise this next chapter requires,” said John DeLoche, co-founder and managing partner at Invictus Growth Partners.
Invictus, an investor in Informed, manages $1.3 billion in assets across cloud software, cybersecurity, and fintech.
For mortgage lenders, the appointment signals that Informed may be preparing to enter a crowded market for fraud detection, document verification, and lending automation. Whether its auto-lending data and technology can translate to mortgage lending, with its different documentation and regulatory requirements, remains untested. But hiring an executive whose career has spanned mortgage origination, servicing, title, and wholesale lending makes the company’s direction difficult to miss.
