loanDepot Names New EVP Of Marketing & Analytics

Min Kim, a 10-year veteran of loanDepot, who has been a key driver of the company's direct lending marketing organization, has been promoted to executive vice president of marketing and analytics, the company said.

In his new role, Kim will be responsible for delivering marketing analytics and insights for all channels to optimize return on marketing funnel performance.

"For ten years, Min has been an integral part of our team and a key driver of our world-class direct lending marketing organization. His astute leadership of any number of critical initiatives over the years has directly increased the value and power of our leads for our loan officers," loanDepot Founder and CEO Anthony Hsieh said. "Min is exactly the right person at exactly the right time to lead loanDepot into the next decade as we continue to set the standard for innovation and service excellence as a leader in our industry."

The company said Kim will lead loanDepot's performance marketing, marketing analytics and business intelligence functions to drive profitability across all lending channels. His team is also responsible for designing, building, and managing lead allocation models, tracking marketing performance, and creating marketing campaigns.

"It's been an exciting decade as a member of Team loanDepot, as we have worked to disrupt the mortgage experience and realize our CEO's vision," said Kim. "I look forward to taking on my new role, leading the Marketing and BI teams to provide valuable insights that drive actionable results across the company while we continue to grow and innovate." 

Min joined loanDepot in 2012 as director of risk monitoring and reporting, building a robust risk reporting infrastructure for the company. He transitioned to marketing analytics in 2015 and quickly built his team, which implemented a new data visualization platform, earning Kim a fast promotion to senior vice president of marketing and analytics. Prior to his work at loanDepot, Kim held roles in risk management for Hyundai Capital America and LendingTree Loans.