Make A Book Your Constant Friend

Norman Cousins was one of America’s most famous editors. He ended his career teaching medical students, when he wrote this about books: “There is a simple non-medical technique for increasing longevity. This system goes by the name of ‘book.’ Through it, man can live hundreds of lifetimes in one. What is more, he may enjoy fabulous options. He can live in any age of his choosing. He can take possession of an experience. He can live inside the mind of any man who has recorded an interesting thought, any man who has opened up new slices of knowledge, any man who has engaged in depths of feeling or awareness beyond the scope of most mortals. This is what good books are all about.”

When it comes to personal growth, books are a treasure trove of knowledge, insights and wisdom that can help shape our perspectives, improve our skills, and inspire us to become better versions of ourselves.

Here is why reading is so crucial for personal development:

Expands your perspective. Books open you up to new cultures, philosophies and ways of thinking. By exposing yourself to a broad range of topics and authors, you can challenge your preconceptions and gain a more nuanced understanding of the world.

Enhances self-reflection. Reading about characters, situations, or ideas can prompt you to reflect on your own life, values, and behaviors. This self-reflection is a key component of personal growth, as it can lead to greater self-awareness and a clear sense of your goals and priorities.

Improves problem-solving skills. Many books, especially those focused on personal development, provide strategies for dealing with challenges. By learning from the experiences and advice of others, you can develop a toolkit of techniques for navigating obstacles in your own life.

Boosts creativity. Reading stimulates the imagination, encouraging you to think creatively and explore new possibilities. This can be particularly valuable in personal development, as it enables you to envision and pursue goals that you might not have considered otherwise.

Builds knowledge. At the most basic level, reading is a powerful way to acquire knowledge. Whether you’re learning about psychology, health, productivity, or any other topic related to personal growth, books can provide you with the information you need to make informed decisions about your life.

Enhances communication skills. Reading regularly can also improve your vocabulary and comprehension, which in turn can enhance your communication skills. Being able to articulate your thoughts clearly and persuasively is a valuable asset in both personal and professional growth.

In my own life, I’ve found that reading has been instrumental in shaping my understanding of business, leadership, and human behavior. Books like Dale Carnegie’s “How to Win Friends and Influence People” and Stephen Covey’s “The 7 Habits of Highly Effective People” have not only informed my professional practices but have also influenced my approach to personal relationships and self-improvement.

As the author of seven New York Times bestsellers, I unashamedly promote the value of books — largely because of the effect that books have had on my life and career. I could never personally see or hear all the authors who have influenced me, but their written works fill my bookshelves and hard drive. And I can revisit them at my convenience.

Truly, books are a gift that keep on giving.

Mackay’s Moral: Leaders are readers. If you want to continue to grow and develop, make reading a non-negotiable part of your daily routine