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Mortgage Coach Promotes 2 To Vice President

David Krechevsky
Jan 04, 2022
Mortgage Coach

Jacob Gibbs was promoted from director of technology to VP, Technology, and Shannon Baldwin was promoted from director of marketing to VP, Marketing.

Mortgage Coach has promoted two department directors to vice president-level positions, the company said Tuesday.

Jacob Gibbs was promoted from director of technology to VP, Technology, and Shannon Baldwin was promoted from director of marketing to VP, Marketing. The promotions are a direct result of their exceptional leadership in their respective departments, the company said.

Based in Irvine, Calif., Mortgage Coach is a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. 

Gibbs joined Mortgage Coach 15 years ago and is now responsible for leading the development team, managing partner integrations, administering both local and network technology infrastructure, and overseeing Mortgage Coach’s support team that serves 15,000 subscribers. With experience in both mortgage underwriting and lending technologies, Gibbs is well equipped to help lenders better serve borrowers by empowering them with the digital tools to help them choose the best mortgage loan for their needs, the company said. 

Prior to joining Mortgage Coach, Baldwin led marketing and events for Optimal Blue for 13 years. She was tapped by Mortgage Coach as director of marketing one year ago, and in that time has proven her expertise in all mortgage marketing functions, including brand strategy, digital marketing, web content and design, internal and external communications and event planning, the company said. 

As VP of marketing, Baldwin will oversee the development of Mortgage Coach’s communication strategies and identify effective brand-building opportunities.

“Jacob’s tech-forward mindset and Shannon’s creative approach to mortgage marketing have been central to the Mortgage Coach mission of helping lenders enable people of all financial backgrounds to attain homeownership through smart mortgage strategies,” said Mortgage Coach President Joe Puthur. “They have both brought immense value to our business and partners, and I am very proud to have them as a part of our team.”

Mortgage Coach is an award-winning customer-relations management platform used by more than 120 enterprise independent mortgage banks, depository banks and credit unions to offer consumers educational presentations that model loan performance over time. The company’s side-by-side loan comparisons allow borrowers to make faster, informed mortgage decisions, while enabling lenders to consistently deliver an on-brand, consultative home financing experience, the company said. 

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