Mortgage Software Firm, AI Lab TRUE Announces Leadership Transition

TRUE, a provider of mortgage automation and decisioning software, has appointed Steve Butler as its chief executive officer, while company founder Ari Gross is now chairman and chief innovation officer. Butler had served as TRUE's president and chief revenue officer, and Gross was previously CEO. 

“This move marks a major milestone in our journey as we scale to meet growing industry demand for background AI, trusted data, and touchless automation,” TRUE noted in a post on LinkedIn. 

“This change allows me to focus fully on what I love — pushing the boundaries of what AI-based automation can do,” Gross stated in a release. “We’re solving the hardest problems in lending, and doing it faster than ever.” 

Gross will focus on advancing TRUE’s AI strategy and accelerating research and product initiatives, which will include integrating the latest GenAI technology into the company’s automation solutions.

Butler has a record of scaling enterprise software businesses, including leadership roles at public and private companies across fintech and B2B SaaS. He’ll now be working to guide TRUE through a new growth phase, as more lenders seek to modernize their loan operations with automation and data processing.

“AI technology is evolving at a pace we’ve never seen before,” stated Butler. “We’re entering a period where today’s innovations can become legacy in a year. Companies that can’t reinvent quickly and often will be left behind.” 

“Our structure moving forward reflects that urgency,” he added.