Realtor.com has announced the launch of Realtor.com+ (pronounced “plus”), a next-gen collaborative home search platform designed to reshape the digital real estate experience for consumers, real estate professionals, and multiple listing services (MLSs). The new platform is now live for subscribers of Canopy MLS in Charlotte, North Carolina, with 16 additional MLS markets scheduled to go live in the coming months.
Realtor.com+ integrates MLS data directly into a mobile-first collaboration environment that supports both agent and client workflows. It emphasizes transparency, real-time interaction, and professional branding, positioning MLSs and agents at the core of the home search and transaction process.
Key features of Realtor.com+ include seamless integration with existing MLS systems, intuitive search capabilities with MLS-level filters, direct agent-client chat functionality, automated tour route planning, and deep client preference visibility. The platform also reinforces brand continuity by maintaining agent and brokerage identity throughout the search process without competing lead forms, thereby strengthening consumer trust and professional visibility.
"Realtor.com was born from the partnership between the National Association of Realtors and MLSs, and for three decades we've championed an open marketplace that delivers transparency and meaningful value to consumers and professionals," said Damian Eales, CEO of Realtor.com. "Realtor.com+ modernizes that legacy by putting more powerful tools into more agents' hands than any product in our history, keeping professionals at the center of the transaction, and giving MLSs the valuable AI-driven capabilities and member tools they need to lead the industry forward. But this isn't just another tool – it's a step forward in strengthening the marketplace, empowering MLSs and agents, and enhancing the search experience for consumers."
Realtor.com+ incorporates advanced tools and insights powered by technology acquired from Zenlist, a real estate software provider known for enhancing collaborative search and productivity. This strategic acquisition has enabled Realtor.com to accelerate the development of features that support active collaboration throughout the search and transaction lifecycle.
The launch includes partnerships with leading MLS organizations nationwide and integrations with major technology providers such as Realtors Property Resource, Docusign, and Hover. These integrations are intended to streamline workflows, improve access to property information, and reduce administrative friction for agents and clients.
"Realtor.com+ is arriving at exactly the right moment for our industry," said Anne Marie DeCatsye, CEO of Canopy Realtor Association and Canopy MLS. "As other players move toward closed ecosystems that don't always serve the best interests of agents, brokerages, or MLSs, Realtor.com has taken a different path — one that champions openness, collaboration, and professional empowerment. They're the only portal that doesn't operate as a brokerage, and that matters. By integrating directly into the MLS and delivering tools designed for our subscribers – not in competition with them – Realtor.com+ strengthens our members, supports their clients, and reinforces the value of the MLS. We're proud to join forces with a company that truly shares our commitment to an open, transparent marketplace."
Realtor.com+ is accessible via desktop and mobile applications through participating MLS subscriptions.
