As head of marketing for ReverseVision, Scott Shepard will oversee the company's marketing department and will be responsible for the design and implementation of its new marketing strategy.
That company states that Shepherd is joining ReverseVision at a turning point in its history. ReverseVision has been putting in place the necessary building blocks to support an increasing need for reverse mortgage products among lenders and borrowers, according to the company.
“Following a high-volume re-fi boom, the mortgage industry’s changing business landscape is ripe to increase the adoption of reverse loan products via multiple delivery methods,” said, Shepherd. “ReverseVision is well-positioned to capitalize on these opportunities while helping the mortgage industry expand and evolve with these much-needed loan products.”
Shepherd has a marketing background and a track record of successful execution in marketing, communications, and branding. Over the course of six years, he was central to the development and growth of the eOriginal brand into one of the preeminent digital mortgage lending platforms in the country, ultimately leading to an acquisition by Wolters Kluwer in 2020.
Prior to joining ReverseVision, he headed the marketing strategy at Unleashed Technologies, a web development and digital services firm with commercial and non-profit clients in multiple vertical markets, including financial services. His strategic marketing efforts resulted in the company successfully positioning its solutions in an easy-to-understand, digestible manner for prospects.
Over the course of his 25-year career, Shepherd developed a broad base of knowledge involving nearly all facets of marketing in multiple industries within different sectors, according to ReverseVision. He managed marketing communications for several companies ranging from non-profit entities to private, international, government, education, and consulting firms. In addition, he has been an editor, journalist, and public relations specialist.
“Scott is an experienced marketing professional who is accustomed to working in fast-paced, dynamic environments operating in growth mode,” said Bill Mitchell, CRO at ReverseVision.
