Sales Boomerang, Mortgage Coach Hire New CTO

Sales Boomerang, an automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, announced the appointment of Rich LaBarca to the role of chief product and technology officer. 

LaBarca has over 30 years of experience creating and growing data and insights-focused software as a service (SaaS) products and companies and will infuse Sales Boomerang and Mortgage Coach with his experience delivering corporate and consumer value with data, the companies said.

As chief product & technology officer, LaBarca will oversee the unification and expansion of Sales Boomerang and Mortgage Coach’s products and technologies, including its borrower intelligence alerts and Total Cost Analysis loan comparison scenarios, they said. LaBarca will engineer teams, products and enhancements that empower even more lenders to leverage Sales Boomerang and Mortgage Coach’s proactive, consultative, data-first approach.

“I look forward to helping usher in the next phase of growth at Sales Boomerang and Mortgage Coach, a company that is so transformative and opens opportunities for all types of borrowers,” LaBarca said. “Sales Boomerang and Mortgage Coach have achieved impressive organizational success individually, and it is an incredible honor to be granted the opportunity to scale these two platforms together at an enterprise level.”

An enterprise technical product executive and startup veteran, LaBarca has decades of experience growing and exiting multiple startups — most recently scaling a rapid-growth phase at AddThis, a provider of behavioral audience data and website marketing tools, which resulted in a successful acquisition by Oracle. Since then, LaBarca has led data, insights, and identity-focused products as an executive at Oracle Data Cloud and grew Microsoft’s Customer Data Platform as its partner general manager.

“While working with Rich LaBarca in the past, I witnessed firsthand his propensity for creating and scaling teams, products and technology to achieve maximum efficiency and user satisfaction,” said Sales Boomerang and Mortgage Coach CEO Richard Harris. “I have the utmost confidence that the combination of his data and insights experience and the wealth of existing mortgage industry skills already in place at Sales Boomerang and Mortgage Coach will usher in a new phase of innovation and enable our organization to achieve its fullest potential.”