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Salesforce Debuts New Innovations Across Digital 360

Katie Jensen
Jun 02, 2021

Companies can go digital faster and deliver the next generation of commerce

  • Marketing Cloud 360 expands customer data platform to deliver engagement and loyalty.
  • Commerce Cloud 360 helps companies identify business trends, personalize customer experience, and connect the end-to-end commerce journey. 
  • Through a strategic partnership between Salesforce and Google, marketers can better understand their customers with first-party data.

Salesforce unveils new innovations across Digital 360, allowing companies to go digital faster and deliver the next generation of commerce. This applies to a wide variety of companies that want to bring consumers an easy-to-use digital experience, whether they are buying groceries or a mortgage on a house. 

“Being digital first and customer centric has never been more important," said David Schmaier, president and chief product officer of Salesforce. “With Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth."

The new technologies from Salesforce combine data and digital to bring together marketing, commerce, service and sales, so the system is customer-centric. Salesforce stays on top of market trends, making an average of more than 100 billion Einstein predictions, sending 682 billion emails and delivering a daily average of three million commerce transactions in 2020.

One of the new improvements, Marketing Cloud 360, allows marketers to learn more about their customers’ preferences through a single source. AI powered personalization will humanize the experience, inspiring action and loyalty from the customers or borrowers. 

Tript Singh Lamba, director of product management at Google, said, “We're excited to partner with Salesforce to make it easier for marketers to activate and measure first-party data in a privacy-safe way.”

"Marketing Cloud has empowered Align Technology to connect with consumers in a more meaningful and frictionless way to meet them where they are," said Nate Minnich, vice president of Align Technology. "Data from Marketing Cloud helps bring consumers together with our Invisalign-trained doctor customers — what we refer to as the intersection of care. This proprietary data-driven approach can help us reach the potential 500 million consumers globally who could transform their smiles with a trained doctor using the Invisalign system."

Commerce Cloud 360 also helps companies identify business trends, personalize customer experience, and connect the end-to-end commerce journey. 

Jay Farner, CEO of Quicken Loans/Rocket Mortgage, said, "Data is so critical in everything that we do — from driving efficiencies in the way we take care of our clients, to being more targeted and strategic about our marketing, to thinking about how we create a better experience for our team members. If you leverage data properly, you can make everyone's life better and that's really our mission."

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