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Total Expert, a CRM and customer experience platform for financial institutions, has hired John Emerick as chief financial officer.
Emerick is will draw on more than 30 years of financial leadership experience at public and private companies, the company said. Before joining Total Expert, he served as CFO for two rapidly-growing software-as-a-service (SaaS) companies: Code42, a 500-person cybersecurity firm, and CyberGrants, a grants-management and employee-engagement solution for more than half of the Fortune 500.
“My passion is helping hyper-growth companies successfully scale alongside focused, collaborative leadership teams,” Emerick said. "I am excited to bring my experience using data, insights, and action to Total Expert in order to help continue to drive growth through operational efficiencies, scale, and an even higher degree of focus on customer success.”
He added that he is “thrilled to join the Total Expert team and build on the company’s momentum of delivering high-value, digital solutions to modern financial institutions.”
At Total Expert, Emerick will lead the continued evolution of the company’s financial infrastructure as it helps financial institutions attract, earn, and retain customers for life, the company said.
John Welu, founder and CEO of Total Expert, said that with strategic analysis, operational execution, and team empowerment as specialties, Emerick is positioned to maintain and elevate Total Expert’s growth trajectory in 2022 and beyond.
“John’s deep understanding of scalable, tech-enabled customer experiences, paired with a relentless focus of helping our own customers succeed, make him the perfect addition to our executive team,” Welu said. “As Total Expert continues to add to our customer and employee base, John will ensure our financial outlook is rooted in strong, sustainable growth.”
After achieving a 4x increase in revenue over the past three years, Total Expert now serves more than 175 financial institutions, including 15 of the top 25 banks and lenders in the U.S. The company was named the No. 1 CRM platform by STRATMOR Group and earned top spots on the lists of the 2021 Inc. 5000 and the 2021 HousingWire Tech100.