Becoming a homeowner in the U.S. has long been the benchmark of success in achieving the American Dream. Forty years ago, when a borrower was prepared to buy a home, they likely took a drive around the neighborhood to see what was on the market before connecting with a real estate agent and heading to their local bank branch to secure financing for a mortgage.
Today, only 6% of homebuyers drive by homes or neighborhoods as a first step in their homebuying journey. The housing universe we operate in today is lightyears away from where it was when I joined the mortgage industry more than 20 years ago.
Out of necessity, the digitization of mortgages accelerated during the Covid-19 pandemic, but technological evolution in real estate has been occurring for some time.
In 1995, REALTOR.com was launched as the first portal to obtain MLS listings in mass. Online marketplace platforms like Zillow and Trulia popped up in the early 2000s, completely changing the way people search for and find their dream homes — suddenly, homebuyers were able to view home listings nation-wide in the palm of their hand.
By 2022, nearly 99% of homebuyers between the ages of 24 and 57 used the internet to shop for homes. Though digital mortgage lending gained momentum after secure platforms and e-signature technology were developed, it expanded even more rapidly during the pandemic-era refinance boom.