What Buyers Are Getting Wrong, According To Zillow – NMP Skip to main content

What Buyers Are Getting Wrong, According To Zillow

Nov 07, 2022
Zillow Logo
Staff Writer

A recent Zillow survey says that first-time home buyers should line up financing first before home shopping.

KEY TAKEAWAYS
  • More than a third of agents (35%) say prospective buyers think they should wait for high mortgage rates to come down.  
  • 44% of agents say the most important action first-time buyers can take is to line up financing before home shopping.

Nearly half of real estate agents surveyed by Zillow say the top misconception among aspiring home buyers is that home prices will fall significantly.

However, Zillow's research finds a rapid drop in prices is unlikely. Zillow's home value forecast released last month predicts a flattening of home values over the next year, with prices increasing by 1.3% by September 2023.

Zillow's survey of 506 agents occurred between September and October of this year and was in collaboration with ZG Population Science. More than a third of agents say prospective buyers mistakenly think they should wait for high mortgage rates to come down.  

"Buyers may think it's better to wait out the market, but in reality, there is more opportunity in this market than I have seen in the past five years if buyers approach real estate as a long-term investment, " said Michael Perry, an agent who leads The Perry Group in Salt Lake City, Utah. "If prices or mortgage rates take a meaningful dip, all those sidelined buyers will likely come rushing back to the market, driving up competition and prices. If a buyer can purchase today, they have bargaining power, more options and more time to find the right home, instead of being rushed into a purchase they might regret." 

With volatile mortgage rates still posing a threat to the market, 44% of agents say the most important action first-time buyers can take is to line up financing before home shopping. More than a quarter of agents say the biggest mistake first-time home buyers make is failing to separate their wants from their needs, and they encourage buyers to make a list of what they want in an ideal home before shopping.

Zillow’s survey noted that buyers do appear to be taking advantage of today's more favorable market, with nearly 3 in 5 agents in the survey reporting buyers are taking more time to consider a home.

Today's buyers are including more contingencies in their offers, such as inspection and appraisal contingencies designed to protect buyers from unexpected costs, according to 43% of survey respondents.

On the other hand, sellers may be holding onto outdated expectations. A majority of agents or 81% say it's a common belief among sellers to expect multiple offers on their home. Another 79% price their homes above market value and 74% of sellers believe there's no need to cut their price. 

"Sellers can no longer put a for-sale sign outside their home and expect the offers to pour in," said Koby Sway, an agent with The Briley Team in Omaha, Nebraska. "They have to roll up their sleeves and make necessary repairs and home improvements before listing their home for sale. And it's more important than ever to get the pricing right when competing against other sellers for a smaller pool of buyers." 

About the author
Staff Writer
Sarah Wolak is a staff writer at NMP.
Published
Nov 07, 2022
Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

Oct 02, 2026
Price Cuts Hit Four-Year High As Mortgage Rates Top 7%

More than one in five listings took a price cut in September, but pending sales still posted their sharpest annual decline since March 2025

Oct 01, 2026
Serious Mortgage Delinquencies Rise 19% After Five Months Of Improvement

ICE data shows 574,000 mortgages were at least 90 days past due in August, while early-stage delinquencies remained below year-ago levels

Sep 29, 2026
Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Sep 25, 2026
Mortgage Rates Break 7% Just As Builders Find A Way To Move Buyers

New-home sales rose 6.4% in August as builders cut prices, offered incentives, and sold more lower-priced homes. Now mortgage rates are moving against buyers again

Sep 25, 2026
Borrowers Want Digital Closings, But Some Originators Remain Hesitant

ServiceLink finds 45% of surveyed LOs cite borrower reluctance as a barrier, even though most recent buyers say digital options would influence their choice of mortgage provider

Sep 23, 2026