Arlo, a digital advertiser for the mortgage industry, announce that it is launching a community advertising platform, Mutual Marketing.
Sales and Marketing
It’s not just what you offer, but who you are that will propel (or impair) your sales.
![A woman shrugging her shoulders with a question mark over her face.](/sites/default/files/styles/article_full/public/2021-10/iStock-1131841061.jpg?itok=JKwsctSt)
Show your personality. After all, you are your own brand.
![A woman stands in front of a recording camcorder](/sites/default/files/styles/article_full/public/2021-09/iStock-1221146361.jpg?itok=Wb8XbdF9)
What emotions does your brokerage evoke, and how can you use them in developing your brand?
![3 painted faces showing various emotions.](/sites/default/files/styles/article_full/public/2021-09/iStock-1227064104.jpg?itok=8XkTEeGN)
The more you focus on the commission “split,” the more you have turned your job into a commodity.
![Two loan officers discuss the "magic question" of rates.](/sites/default/files/styles/article_full/public/2021-09/iStock-109350514.jpg?itok=qSjV5p9e)
Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.
If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.
Make sure you’re communicating who you are.
![Two different color pencils dictating different brand colors](/sites/default/files/styles/article_full/public/2021-08/iStock-1313836762.jpg?itok=q_1I58zd)
Fast-growing real estate technology company, Knock, is partnering with 10 local brokerage firms to bring the Home Swap to homeowners throughout the Chicago metropolitan area.
NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”