eLEND Promotes MacPherson To Chief Risk Officer
Residential mortgage lender promotes Bobbi MacPherson to enhance operational quality, reinforce risk management, and support continued growth and stability
Tagged: eLEND
eLEND
American Financial Resources, LLC dba eLEND is a national leader in residential mortgage lending, providing a wide range of innovative mortgage solutions. With a commitment to transparency, technology, and partner success, eLEND supports lenders, brokers, and borrowers through flexible programs, efficient operations, and modern tools designed to streamline the mortgage experience from start to finish. eLEND is an Equal Housing Lender and Equal Opportunity Employer.
AFR Rebrands As eLEND
With expanded digital tools, streamlined processes, and a more customer-centric philosophy, the company has rebranded to better represent its commitment to innovation, efficiency, and partnerships