eLEND Brings AI Remodeling Tools Into Broker Sales Process
Partnership with Ready4Remodel gives brokers a way to show borrowers potential renovations, estimated costs, and payment scenarios before they apply
Tagged: eLEND
eLEND Names Avi Marcus Chief Legal Officer
Marcus will oversee legal strategy and corporate governance as the lender expands its use of AI, automation, and digital mortgage technology
eLEND Promotes MacPherson To Chief Risk Officer
Residential mortgage lender promotes Bobbi MacPherson to enhance operational quality, reinforce risk management, and support continued growth and stability
eLEND
American Financial Resources, LLC dba eLEND is a national leader in residential mortgage lending, providing a wide range of innovative mortgage solutions. With a commitment to transparency, technology, and partner success, eLEND supports lenders, brokers, and borrowers through flexible programs, efficient operations, and modern tools designed to streamline the mortgage experience from start to finish. eLEND is an Equal Housing Lender and Equal Opportunity Employer.
AFR Rebrands As eLEND
With expanded digital tools, streamlined processes, and a more customer-centric philosophy, the company has rebranded to better represent its commitment to innovation, efficiency, and partnerships