Tagged: marketing strategy

Multi-year deal highlights lender’s focus on VA lending, servicing retention, and long-term visibility with a key borrower segment

New program combines lender credits and commission discounts while strengthening Rocket’s servicing recapture and integrated platform strategy

Rocket Pro is making a clear play for purchase dominance — and it’s doing it with pricing

Entrepreneur and educator Brad Lea has partnered with NEXA to educate and empower licensed loan officers by spotlighting the brokerage’s platform advantages, compensation model, and growth opportunities in a competitive mortgage market

BFF appoints mortgage marketing veteran Steven Winokur as its new chief marketing officer to drive brand growth and deepen broker engagement in the Non-QM and non-agency lending space

The year 2025 marked a turning point for the industry, exposing outdated models and accelerating a shift toward advisory skills, AI-enabled workflows, early-stage consumer education, and intentional personal branding

Takes on role as area sales manager for the Mid-Atlantic region; says company's culture, tech 'cannot be replicated'

Lindsi Flynn to help advance lender’s brand recognition, grow market presence

Company says it’ll spend 7x Super Bowl ad’s cost to sell ‘owning the American Dream’

Scherer's division, OnTo Mortgage, will be added to NewFed in coming weeks