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Tagged: marketing strategy

Kevin Dilday's Back At Guaranteed Rate Affinity

Takes on role as area sales manager for the Mid-Atlantic region; says company's culture, tech 'cannot be replicated'

People On The Move
May 23, 2025
New US Mortgage CMO Has ‘Passion For Helping Loan Officers Win’

Lindsi Flynn to help advance lender’s brand recognition, grow market presence

People On The Move
Feb 26, 2025
Win Borrowers’ Hearts, Tap AI’s Mind: Rocket’s Strategy for 2025

Company says it’ll spend 7x Super Bowl ad’s cost to sell ‘owning the American Dream’

C-Suite Strategies
Feb 22, 2025
NewFed Taps Rick Scherer To Lead National Expansion

Scherer's division, OnTo Mortgage, will be added to NewFed in coming weeks

People On The Move
Nov 15, 2024
Lenders One Opens Branches At Walmart Stores In N.J. & Fla.

Family First Funding and MLB Residential Lending are the first to lease space in Walmart stores.

Sales and Marketing
Oct 11, 2022
Mortgage Marketing: Improving the ROI of PPC

Mar 21, 2012
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The Spread On Trust
Breaking Barriers
The Language Of Home
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