Why Mortgage Servicing Became The Most Valuable Asset In Lending
Trigger lead reform, servicing consolidation, and changing capital rules are reshaping the economics of mortgage customer retention
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Tagged: Trigger Leads
California Borrower Sues UWM Over Credit Pull
Federal suit claims a California borrower’s credit was pulled without permission during a refinance inquiry
Mar 24, 2026
Trigger Lead Restrictions Begin As Homebuyers Privacy Protection Act Takes Effect
Under the Homebuyers Privacy Protection Act, lenders can only access trigger leads if they have an existing relationship or the consumer opts in, ending unwanted calls and texts
TCPA Class Action Targets Swift Home Loans Over Alleged Spam Calls And Texts
The plaintiff alleges that Swift Home Loans used trigger leads to bombard consumers with unsolicited texts and calls
Trump Signs Homebuyers Privacy Protection Act, Ending Abusive Trigger Leads
Bipartisan law puts new guardrails on the sale of borrower data, reshaping competition for mortgage brokers and loan officers
Sep 05, 2025
Broker Advocacy, Innovation, And Survival In 2025
Exclusive insights from broker owners and advocacy leaders at Originator Connect 2025
Rocket Pro Discusses Broker Tech Rollout, Lead Flow, And More
Rocket Pro Executives Dan Sogorka and Katie Sweeney announce a broker technology rollout, coming this September
Aug 26, 2025
How The Homebuyers Privacy Protection Act Will Be An Advantage For Rocket / Mr. Cooper
Who wins, who loses from it in the world of mortgage
Trigger Leads Ban Clears Senate, Heads To President Trump
If enacted, legislation will mark major turning point in how borrower data is treated in the mortgage process
Trigger Leads Bill Clears Senate
Final push now left to House; reconciled bill needed next