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The Communications Corner: You don't have to be Kim Kardashian to use Twitter

Andrew T Berman
Dec 09, 2009

So, if you are in the mortgage biz right now, you know what heck you are doing and enjoy doing it. Let's face it … one of the only positive effects of the mortgage meltdown is that there has been a mortgage originator cleansing. Those who were just able to pick up phones and take apps on easy deals are gone the way of the handwritten 1003. Today, we are left with crème de la crème … those who have their business built on networking, relationships and reputation. If you haven't already embraced Twitter, I'll share with you some ways to look at Twitter that will help you to go from an anti-social networking outsider, to a highly connected mortgage professional. You don't need to let them know you got done getting dressed, ate an apple or walked your dog … you decide the message and its tone! It seems there is still a lot of resistance to share every innate details of one’s life (personally I think this is a good thing). You only share what you want to share. Some feel the need to share it all, while others only share certain professional messages. The communications you send out will sync up to the referral partners you will be comfortable doing business with and the borrowers who want to do business with you. While you might not think it that way just because you are not some celebrity or reality TV icon that the world is enamored with for no real good reason, it doesn't mean that your network of contacts and potential new contacts wouldn't want to know about what's going on in your world.  Here are a few common social networking types: It's always business, never personal These types tend to just publish rates, maybe a good quote here and there, but are really doing social networking not so much because they bought into it, but because they feel they have to. Effectiveness: Well, it's a start Daily updates: From zero to two I work, I play, and here are the highlights This type seems to have found the sweet spot. This is where you do what Mark Madsen calls “Let the Web work for you, don't work the Web.” You share what you have planned for the day that is out of the ordinary from your other days, share good news or even what someone like Rhonda Porter from Oregon does where she shares mortgage quotes and scenarios on Twitter (i.e., @mortgageporter: Quoting 4.125% w/1 pt. for 15 yr.-fixed $415k loan rate-term refi
Published
Dec 09, 2009
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