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Radian announces new "Radian is Ready" marketing campaign

NationalMortgageProfessional.com
May 20, 2010

Radian Guaranty Inc., the private mortgage insurance (MI) subsidiary of Radian Group Inc., has announced the launch of a broad-spectrum marketing campaign, “Radian is Ready.” Designed with mortgage lenders in mind, the new campaign highlights Radian’s readiness for writing new MI business, as well as the company’s position as a compelling alternative to Federal Housing Administration (FHA). The campaign reaches out to lenders through a custom website at www.RadianIsReady.com, which features the president of Radian’s mortgage insurance business, Teresa Bryce, as well as sample scenarios and a video featuring the benefits of private versus government-funded MI. “Now more than ever, Radian is committed to being the partner our lenders need to originate profitable business and promote homeownership for low downpayment borrowers,” said Bryce. “Not only do we have the capacity to write more business, but we also believe we have the guidelines, products and financial stability to help lenders compete and win business in the midst of a recovering economy.” Radian is working to educate lenders on the competitive advantages of providing borrowers with flexible MI payment options over the FHA’s one product approach. Radian’s line of products, including single (or single-financed) premium MI, is an especially appealing alternative to the FHA’s high upfront premiums by offering lower monthly payments and minimal funds needed at closing. With single premium MI, borrowers pay a one-time lump sum payment, or, if they do not have sufficient funds at closing, Radian’s single-financed premium allows them to finance their MI payment into the loan amount. For more information, visit www.radian.biz.  
Published
May 20, 2010
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