Vantage Media has announced the launch of Mortgage Rate Listings, an addition to its BrokersWeb premium pay-per-click (PPC) marketing network for insurance and financial services. The Mortgage Rate Listing is a premium cost-per-click (CPC) advertising unit for mortgage lenders and brokers marketing to new customers. Mortgage Rate Listings build upon the company's existing BrokersWeb text-based CPC advertising platform to create a vertical-specific ad unit that integrates lenders' respective rate details alongside text-based advertising. This new offering is the first of the enhanced customer acquisition solutions planned to further accelerate the vertical expansion and products that BrokersWeb and Vantage Media developed separately prior to their 2011 merger.
For advertisers, the BrokersWeb platform features an auction-based marketplace where lenders can bid based on loan type (purchase or refinance), loan principle categories, and geographies. The BrokersWeb platform offers back-end tools and reporting to track conversions from click-to-loan request, and ultimately to funded loan. Advertisers are charged when a prospective borrower clicks on its respective Mortgage Rate Listing, signifying a specific interest in the advertiser's published rate(s) and messaging.
For Web publishers, Mortgage Rate Listings will also be a premium revenue vehicle for targeted mortgage website publishers capable of delivering high-quality clicks to Vantage Media advertisers. Vantage Media is launching Mortgage Rate Listings with placements on ultra-targeted publisher websites such as Top10MortgageRates.com, Loans.org and MortgageCalculator.com Web sites.
"This new product allows us to demonstrate to a new category of marketers our commitment to delivering our advertisers the right product, exceptional service and top-notch results," said Michael Foster, VP of Vantage Media. "We look forward to offering to our mortgage advertisers this expanded platform and the same expertise in traffic acquisition and dedication to advertisers' online conversion goals that is behind our success in the insurance, education and home verticals."