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Mortech and Lendage Complete Integration

Jul 24, 2012

Mortech Inc. has finalized an integration with Lendage, a division of, where Lendage will benefit from Mortech’s Product and Pricing Engine. Leads that lenders acquire through Lendage can be seamlessly imported into the Marksman lending management platform. “Successful lenders are securing mortgage leads from many sources and then counting on Marksman to sort out the deals that can close from those that shouldn’t even get to the LOS,” said Mortech Inc. president Don Kracl. “Lendage is a provider of quality leads that are already partially qualified. This tight integration with Marksman will complete that process, moving real borrowers through the system quickly and into the LOS, allowing loan officers to be much more effective.” Ethan Ewing, president of, which owns and operates the Lendage platform, compares this business to that of travel industry online service Kayak. “Searching for a home loan on one lender’s website will frustrate borrowers,” said Ewing. “They want to shop like they shop for airline tickets. On the other side, we employ technology to validate the information the consumer is providing. Our goal is to improve the quality of the leads our lender is receiving, and empower the consumer to make the smarter decision. Mortech’s PPE will help us with that.” Lendage uses Marksman’s pricing engine for a quicker turnaround time and can offer expanded loan options to customers. They power a number of websites across the Internet, providing mortgage loan information where consumers are most likely to search for it. When a consumer interacts with the company’s online tools, Lendage attempts to determine whether the consumer is a real mortgage borrower ready to buy a loan. Lenders that use Marksman can then pull those loans into the system and complete the prequalification and entire lock process using Marksman’s secondary desk tools.
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Jul 24, 2012
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