Mortgage Returns has announced the company has enhanced its marketing solution with new features enabling lenders to increase purchase business by marketing more effectively to customers, prospects and referral partners. New marketing enhancements give lenders the ability to communicate with contacts through one-to-one marketing pieces that include specific details about the contact’s account such as loan rate, term and payment. This relevant communication keeps lenders engaged with customers who will return in the future.
“Mortgage Returns’ CRM for lenders provides the customized marketing capabilities originators need to stay competitive as mortgage rates rise,” said Jim Blatt, CEO of Mortgage Returns. “Our analysis shows these capabilities are three times more effective at driving retention and new business.”
Mortgage Returns has also enhanced reporting features to allow clients to view the results of their marketing efforts in real time. Return on investment and customer retention metrics are provided for individual marketing pieces so future outreach can be modified to increase impact.
“The new features of our CRM solution are designed to overcome the shortfalls of more traditional systems by regularly measuring and tracking customer retention, prospect conversion and the effectiveness of referral relationships,” said Blatt. “This leads to longer-lasting relationships with borrowers and provides a higher revenue stream from satisfied repeat customers.”