AFR Wholesale Celebrates 10-Year Anniversary, Announces Amazon Partnership

AFR Wholesale Celebrates 10-Year Anniversary, Announces Amazon Partnership

August 22, 2017
AFR Wholesale, a division of American Financial Resources Inc., has announced a partnership with Blend to offer the company's digital mortgage solution to AFR’s independent broker partner network
In June of 2007, American Financial Resources (AFR) opened the doors to a dedicated full-service Mortgage Wholesale Division that has evolved over the past decade to enable their client’s business by providing a technologically advanced portfolio of products to support the correspondent and broker communities. AFR Wholesale is proud to celebrate its 10-year anniversary having grown into one of the largest service providers in the country, with a nationwide network of more than 1,000 brokers and correspondents.
 
Much of AFR Wholesale’s advancement over the past decade has been predicated on its continually evolving, technology-enhanced products delivering Brokered and Correspondent lending solutions, with a variety of enhancements to simplify the mortgage process.
 
“Technology has transformed the lives of everyday Americans in recent years and, now more than ever, they require tools that simplify and streamline seemingly complex tasks such as applying for a mortgage,” said Laura Brandao, Chief Operating Officer of AFR. “Our constant development of innovative tools underscores not only American Financial Resource’s pioneering mindset, but our commitment to ensuring an optimal experience for both brokers and lenders.”
 
Continually pushing the technology envelope in the mortgage world, AFR Wholesale is proud to announce a revolutionary partnership with Amazon to integrate its lending origination portal, AFR Loan Center, with Amazon's intelligent personal digital assistant, Alexa.
 
AskAFR through Alexa provides AFR brokers improved customer service by offering instant and continual access to information about their current account pipeline. It will help streamline day-to-day business operations with voice-activated capabilities including pipeline status, integrated communications, scheduling, and much more.
 
The newest technology tool in the AFR Wholesale support arsenal brings the ease of speech to how partners obtain information. Simply saying, “Alexa, Ask AFR Loan Center” will generate the answers needed to grow business and be competitive in the industry.
 
Earlier this year, AFR Wholesale launched a VA Renovation Program designed to help the men and women who serve our country repair or upgrade their home with the low rates VA lending programs offer. This program allows for minor renovation costs to be included in the loan amount of a house for purchase, or for repairs being done to an existing home with equity.

 
Originations

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