According to the Cherry Hill, N.J.-headquartered bank, the new digital mortgage will enable consumers to study home loan options online and then apply for their chosen loan in a matter of minutes. From the loan officers’ side, the Roostify technology enables lenders to manage their leads and track the status of mortgages with more efficiency, the bank added.
“Today we're seeing consumers adopt digital offerings across all sectors,” said Rick Bechtel, Head of Mortgage Banking at TD Bank. “From filing taxes to managing investments to buying a car, consumers are doing these things completely autonomously and entirely online. When it comes to a mortgage, it's critical for prospective buyers to leverage both the digital and the human element. The digital aspect provides ease of use, while the human aspect provides expertise, and ultimately, peace-of-mind.”