Skip to main content

New Wells Fargo Campaign Aims to Rebuild Customer Trust

Phil Hall
Jan 25, 2019
Wells Fargo has agreed to a settlement with the State of Illinois to resolve charges related to the marketing and sale of its residential mortgage-backed securities (RMBS) prior to the 2008 economic crisis

In the aftermath of several scandals related to its retail banking and mortgage lending operations, Wells Fargo has launched an integrated marketing campaign designed to rebuild trust with consumers.
In the aftermath of several scandals related to its retail banking and mortgage lending operations, Wells Fargo has launched an integrated marketing campaign designed to rebuild trust with consumers
The new “This is Wells Fargo” kicks off today and will run through the fourth quarter. As part of this campaign, the San Francisco-headquartered lender will introduce a redesigned version of its iconic stagecoach logo and will feature customer-focused Wells Fargo employees in advertisements that will run in print, broadcast, online and mobile platforms in English, Spanish and Mandarin.
 
“Our company’s transformation continues,” said Tim Sloan, Wells Fargo’s CEO and president. “Our goal of delivering exceptional service to customers and helping them succeed financially remains central to everything we do. As customer expectations continue to evolve, this campaign highlights that Wells Fargo is transforming to provide easier, more personal and helpful solutions.”
 
Wells Fargo ended 2018 by signing an agreement with the Attorneys General of all 50 states and the District of Columbia to pay $575 million in settling charges of state consumer protection laws. The lender faced criticism since 2016 when it revealed that it created millions of fake customer accounts in order to meet its sales goals. Among the allegations resolved in the settlement were Wells Fargo’s incorrect charges to customers for mortgage rate lock extension fees, as well as the improper referral of customers for enrollment in third-party renters and life insurance policies and the enrollment of customers in online banking services without their knowledge or consent.

 
Published
Jan 25, 2019
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021
Should A Rebrand Be In Your Future?

Make sure you’re communicating who you are.

Sales and Marketing
Aug 05, 2021
Knock Provides Home Swap To Homeowners In Chicago

Fast-growing real estate technology company, Knock, is partnering with 10 local brokerage firms to bring the Home Swap to homeowners throughout the Chicago metropolitan area.

Sales and Marketing
Jul 30, 2021
Ruoff Mortgage Announces Multi-Year Partnership With NASCAR

NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”

Sales and Marketing
Jul 16, 2021
Eye, Eye Sir

When I widened my perspective, solutions seemed to fall into place.

C-Suite Strategies
Jun 19, 2021