Guild Mortgage Launches New Mobile App
February 6, 2019
Guild Mortgage launched Guild-to-Go, a mobile application designed to offer real estate agents more transparency and efficiency throughout the loan process and empower them to better serve homebuyers.
With Guild-to-Go, the company’s real estate partners can connect directly with their preferred Guild Loan Officer from any mobile device or select a Loan Officer by location through the app’s built-in map feature. Once registered, agents can refer their clients to Guild to start the loan application and pre-approval process with a few simple clicks.
Guild-to-Go generates customized, on-demand pre-approval letters that can be shared instantly with clients, eliminating back and forth in the pre-approval process and allowing agents to submit offers faster for their buyers. Agents also can track the status of their customers’ files throughout the loan process with real-time updates and status notifications from application to close.
“We’re always looking for innovative ways to provide value to our strategic partners,” said Mary Ann McGarry, President and Chief Executive Officer of Guild Mortgage. “Guild-to-Go represents the next phase of a more personalized loan experience, while allowing our loan officers to work more efficiently and collaboratively with the real estate community. We’re confident this platform will provide a memorable experience for our real estate agents and help them provide better service to their customers directly from the field.”
Guild-to-Go is integrated with Guild 360, the company’s proprietary sales, marketing and customer relationship management platform powered by Salesforce. When an agent refers a client to Guild through the app, it automatically appears in Guild 360 and the Loan Officer is notified. Loan Officers receive tasks on their dashboard and notifications from agents when a pre-approval letter is generated or needs to be updated.
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