has launched its Insights onDemand business intelligence engine, a reporting and analytics tool built into their flagship OptifiNow CRM platform. BI Insight combines sales and marketing data managed in the OptifiNow CRM with external data sources to provide a 360-degree view of business performance. Insights onDemand is included with the CRM platform and is provided with OptifiNow’s White Glove custom configuration service.
BI Insight transforms the OptifiNow platform into a strategic decision-making tool. By leveraging OptifiNow’s robust API integration capabilities, BI Insight can connect to LOS, POS or other business systems to generate reports and dashboards that augment visibility into business performance and how it impacts revenue generation.
“BI Insight gives mortgage executives clarity on all their business processes and helps them devise a strategy that is well informed,” said John McGee, chief executive officer and founder of OptifiNow. “Our CRM and sales enablement modules allow mortgage companies to run their sales and marketing processes more efficiently. But at the same time, we’re helping lenders convert these activities into measurable data points so that they can use BI Insight to make decisions that have an actual impact on their bottom line.”