CHLA Urges CFPB To End Trigger Lead "Junk Calls" – NMP Skip to main content

CHLA Urges CFPB To End Trigger Lead "Junk Calls"

Jul 08, 2024
Trigger Leads or Junk Calls
Associate Editor

CHLA sends another letter urging the CFPB to focus on trigger lead solicitations.

The Consumer Financial Protection Bureau (CFPB) practices annual spring cleaning just like an ordinary household, where it tries to get rid of all the junk that’s been piling up. But instead of sweeping away heaps of dust, the CFPB is trying to do away with junk fees associated with buying a mortgage. However, the Community Home Lenders of America (CHLA), a non-profit association of small to midsize mortgage lenders, believes that regulators should add “junk calls” to that list as well.

Recently, CHLA sent a letter calling on the CFPB to focus on abuses with respect to trigger lead solicitations for mortgage loans. CHLA considers trigger lead solicitations to be “junk calls” and that they should be included in the agency’s action to combat junk fees charged by mortgage servicers as well as other illegal practices.

“Junk call trigger lead solicitations have proven to be abusive, and in some instances illegal. These practices must be rigorously investigated by federal regulators to ensure that consumers are protected throughout the homebuying process,” said Scott Olson, executive director of CHLA. “We encourage the CFPB to identify mortgage brokers or lenders that frequently engage in these impermissible solicitations and take the necessary actions to stop such practices.”

CHLA have been steadfast in their determination to ban or limit trigger lead solicitations. In the initial letter, sent November 2022, the association insisted that trigger leads do not comply with legal requirements in that they cannot provide “a firm offer of credit.” 

CHLA’s most recent letter to the CFPB outlines three practices that members believe are abusive, anti-consumer, and potentially illegal. 

First, CHLA stated its concern in regard to some mortgage brokers who do not have the mortgage banking capability of closing a loan, yet are making trigger lead solicitations. Therefore, CHLA and its members do not believe it's possible for a mortgage broker to meet the “firm offer of credit” requirement in such situations.

Secondly, CHLA members have been made aware of junk call trigger lead solicitations that either misrepresent or falsely imply that the individual calling is doing so on behalf of the mortgage lender the borrower is working with. CHLA constitutes that practice as unethical, anti-consumer, and potentially illegal.

Thirdly, CHLA members believe that, in some cases, individual loan officers are making trigger lead solicitations without the consent of the firm for which they work. The associations finds that to be problematic, since the employing lender is not able to properly supervise language and practices used by such loan originators.

Although CHLA acknowledges how it can be difficult for the CFPB to monitor such abusive actions, the association suggests that it use the Consumer Complaint Portal it has established to gather more information about it.

Therefore, CHLA requests that the CFPB:

  1. Encourage consumers to submit complaints regarding abusive trigger lead solicitations, clearly identifying what practices are not permissible.
  2. Identify mortgage brokers or lenders that frequently engage in impermissible actions.
  3. Take such actions against brokers or lenders as are appropriate to stop such practices.
     
About the author
Associate Editor
Katie Jensen is a mortgage news reporter at NMP.
Published
Jul 08, 2024
Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

Oct 02, 2026
Price Cuts Hit Four-Year High As Mortgage Rates Top 7%

More than one in five listings took a price cut in September, but pending sales still posted their sharpest annual decline since March 2025

Oct 01, 2026
Serious Mortgage Delinquencies Rise 19% After Five Months Of Improvement

ICE data shows 574,000 mortgages were at least 90 days past due in August, while early-stage delinquencies remained below year-ago levels

Sep 29, 2026
Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Sep 25, 2026
Mortgage Rates Break 7% Just As Builders Find A Way To Move Buyers

New-home sales rose 6.4% in August as builders cut prices, offered incentives, and sold more lower-priced homes. Now mortgage rates are moving against buyers again

Sep 25, 2026
Borrowers Want Digital Closings, But Some Originators Remain Hesitant

ServiceLink finds 45% of surveyed LOs cite borrower reluctance as a barrier, even though most recent buyers say digital options would influence their choice of mortgage provider

Sep 23, 2026