You are only one person. While that seems like such an obvious statement, sometimes we need to be reminded. You can’t be everywhere with everyone at once, and you can’t do everything alone. To truly be successful, you need to multiply yourself.
And while cloning machines are still a thing of science fiction, there are ways to achieve this effect in the real world. Many different tools and strategies exist that can help you multiply your efforts without spreading yourself too thin. So, let’s talk about how you can seemingly be everywhere at once.
Mail may seem like an odd place to start, given the digital world that we live in, but there are a few advantages to using mail to reach out to customers. A study by Redfin shows the average homeowner stays in their home for around 13 years. Mail is a surefire way to get a hold of your existing customers — you know exactly where they are because you helped put them there.
Rather than cutting through a crowded email inbox, classic “snail mail” may grab their attention. Think about it: when was the last time you got good mail? It’s probably been a while — and that’s likely the case for your customers too.
Be prepared to think outside the box with this, as another mail advertisement isn’t likely to move the needle. However, a short card or personal message can have you top of mind the next time they’re looking for home financing.