Knoch takes on the role aiming to enhance the loan manufacturing process and borrower experience.
Fairway Independent Mortgage Corporation, which recently announced its exit from the wholesale channel, is promoting Joy Knoch to chief strategy officer.
Currently, Knoch is the executive vice president of training and operations, and will start her new role this month. Knoch has been with Fairway since 2011 and has been in the industry for 28 years.
"Our goal is to use systems to streamline our loan manufacturing process and improve the loan experience for borrowers, loan officers, and realtors," Knoch said. "We'll do this by gathering input from producing L.O.s, operations managers, and our corporate team to create a more efficient roadmap."
Fairway Independent CEO Steve Jacobson said she's uniquely qualified for the new role.
"Joy understands the mortgage business as deeply as anyone in the industry and her ability to bring different departments together will create efficiencies and improve the borrowing experience," Jacobson said.