On Wednesday, FSBO.com announced its Loan Officer Portal, designed to embed loan officers into for-sale-by-owner transactions from listing to closing. More than 300 loan officers from NEXA Lending are already active on the platform, according to a company press release.
FSBO.com was acquired in February by NEXA Lending founder and CEO Mike Kortas alongside Brad Rice, CEO of Homepie, Inc., who was named president of the platform. Homepie holds an ownership stake in the new entity. At the time of the acquisition, Kortas described the platform as both a consumer transaction tool and a lead aggregator for NEXA's loan officer network.
The platform gives originators tools to help sellers build and optimize property listings, vet buyers through pre-approval, promote properties through marketing efforts, and establish timelines — all functions traditionally performed by listing agents.
The portal also allows loan officers to guide sellers through financing for their next home purchase, creating what the company described as continuity beyond the initial sale.
NEXA Lending CEO Mike Kortas said the tool is not intended to sideline real estate agents but rather to establish a more cooperative model in which each professional enters the transaction at the stage where they can be most effective.
"FSBO has always represented independence, but independence doesn't have to mean isolation," Kortas said. "What we're building is a smarter way forward — where loan officers bring immediate value, buyers are qualified upfront, and real estate agents can step in at the right moment to maximize outcomes for everyone involved."
"Loan originators have always been behind the scenes guiding deals, solving problems, and helping transactions get to the finish line," Rice added. "What FSBO.com is doing is bringing that value to the forefront, where it belongs, and allowing loan officers to play a more visible, impactful role from day one."
The company also announced plans to introduce a companion product, FSBO Pro Agent, which would give sellers using the platform the option to bring on a full-service real estate agent without leaving the FSBO ecosystem. The feature is designed to let sellers start independently and scale up to traditional representation as needed.
Bottom Line
The two products reflect a wager on behalf of FSBO.com and NEXA Lending that the boundaries between self-directed home sales and agent-assisted ones are more fluid than initially assumed, and that loan officers, armed with the right technology, can serve as the bridge between the two.
