Start Now. These are not new year’s resolutions. These are specific goals you want to achieve in your business. How many times in the past have you said to yourself, “I am going to accomplish this in ___?” And it never happened. If you start the activity now, you will have the equivalent of a running start. This running start will provide momentum into the new year.
Looking to grow your database? Spend time adding a certain number of contacts each day. Looking to learn a technology? Take the class now and practice. Want to get active on social media from a business perspective? Stop perusing junk and start posting and sharing valuable information. Don’t’ start next week — start today.
Add Synergy. Now we will add the last tip. From my book, Maximum Synergy Marketing, you can guess that I consider synergy important. Basically, you are already doing many things which are working — at least somewhat. Instead of trying several new things, why not make what you already do more effective by adding several doses of synergy? Adding completely different activities causes you to go in different directions and makes you less effective. In essence, you are spreading yourself too thin. Instead, go deeper with what you are already doing. For example, you are already closing transactions. Why not find more opportunities to market within the process of closing your deals? For example, if your customer has an accountant — meet that person instead of letting your processor talk with them.
Eyes Wide Open
When you assess everything you are doing, by opening your eyes wider, you will see additional opportunities every time. Most of them are right under your nose. Stop moving in 10 different directions and stand still with your eyes open. For example, if you go to an office every day, who else is a tenant in that building? Perhaps an attorney who could be an excellent referral source. Just go up one floor and introduce yourself. That is what synergy is all about
There are many additional tips I could present — but if you start with these, you will give your loan officers a good foundation for planning. The last thing you want to do is give them 20 different fundamentals. These four will provide a good basis for their improvement in 2023.