Make Engaging Videos
Your videos need to be concise. To maximize the value your videos provide, you need to get to the point. Many content creators make videos without considering a plan first. Ask yourself why you’re making a video, and consider what you want to tell the consumer. There has to be a reason for them to continue watching.
Make sure you focus on the first 10 seconds and give your audience something of value in the beginning. Don’t ramble … no one is going to watch all of that. Make sure your videos are concise and to the point.
Even with technology as amazing as it is, people can still create videos that viewers don’t want to see. You don’t need a full crew to prepare your video, but if your screen is blurry or it’s too dark, your user is not having a great experience. In general, if you follow these steps you will be able to create a good video.
- Use natural lighting (when possible)
- Lift the camera above your head
- Prepare a script, or know what you want to say
- Don’t be afraid to have multiple takes
If you want some great examples of successful videos, you only have to look up Tasty’s recipe videos (Tasty. co). They accomplish exactly what they set out to do. Tasty understands that their audience won’t sit through a long recipe video, so instead, they create short form videos that their audience can consume.
How To Create Original Content
Your personality is the best asset to create original videos. Your individuality is a huge reason why many people are going to click on your videos. If you’re hesitating to create videos because you don’t have any ideas that you like, simply getting started is the first step. You’ll want to become more familiar with the medium and learn how to use it. The more that you experiment, the more that the ideas are going to flow. There are a ton of different types of videos that you can consider creating when you are planning your own video marketing campaign …
- Slice of life: YouTube is largely popular because of the viral videos that have taken off and the slice of life content. Slice of life is a way to make a personal statement using video and really connect with your audience. An example can be anything from a “get ready with me” video to a vacation vlog. Consider turning the camera on and sharing your life with your audience and customers. It will endear you to your clients and improve your chances of capturing them as a customer.
- Educational: There is a large appetite out there for educational content in the mortgage industry. If you’re producing video for a mortgage company or you’re a an independent loan officer, your audience is going to love these videos. The mortgage process is complicated. If you can provide insight into the industry, it is going to be very helpful. Discuss some different loan products that you offer, or perhaps you can outline the mortgage process from beginning to end. The more resources you are able to provide for your customers, the happier they are going to be in the end.
- Copy the competition: Although copyright infringement is never a good idea, it is a good idea to study your competition. Check out the videos they are making and try to mimic them without ripping them off completely. To avoid being too similar, add your own spin or improve the videos in some way. Look at the competitors’ content and create a better version of it.