Jaime Joyce Named Chief Operations & Strategy Officer For Guaranteed Rate Affinity

Guaranteed Rate Affinity has promoted Jaime Joyce to the role of chief operations and strategy officer. Joyce, with two decades of industry experience, began her career as a processor in 2002 and has steadily advanced through roles across underwriting and operations. She most recently served as executive vice president of operations, where she built a strong reputation for strengthening cross-functional collaboration, eliminating silos, and empowering employees to improve business performance.

In her previous role, Joyce led the nationwide rollout of Guaranteed Rate Affinity's Same Day Mortgage program, an initiative that allows loan officers to help buyers get approved in one day and close in as little as 10 days.

"I've had the honor of working alongside Jaime, an exceptional operations leader, over the past several years. We've collaborated on numerous projects and programs, building a culture centered around putting the customer first,” said Vinod Jotwani, chief marketing officer with Guaranteed Rate Affinity. “She brings a genuine passion for supporting our loan officers while also focusing on homeownership solutions and creating new opportunities for our customers. This mindset has created a solutions-oriented environment within her team.”

Joyce has successfully navigated her teams through critical industry transitions before, during, and after COVID — all while fostering a culture centered on efficiency, teamwork, and customer-first service.

Joyce also plays a central leadership role in advancing women within the organization through her long-standing involvement in GROW, the Guaranteed Rate Organization for Women. For the past three years, she has served as a dedicated mentor in the program's 12-week leadership track, helping participants strengthen skills, build confidence, and prepare for career advancement. Many of her mentees have since moved into leadership roles, and Joyce continues to provide ongoing guidance and support as they grow in their careers.

Guaranteed Rate Affinity is a joint venture between Guaranteed Rate and Anywhere Integrated Services, which owns some of the industry's most recognized and respected real estate brands. The innovative JV has funded in excess of $100 billion in loans since its inception. Guaranteed Rate Affinity originates and markets its mortgage lending services to Anywhere's real estate, brokerage, and relocation subsidiaries.