Guaranteed Rate Affinity has promoted Lacey Sullivan to the role of regional manager for Northern California, tasked with overseeing the region's leadership team, guide growth initiatives, support recruiting and development efforts, and lead engagement with Coldwell Banker.
Sullivan, a mortgage industry professional since 2003, joined Guaranteed Rate Affinity in 2018 and has consistently delivered strong results throughout her tenure. She has been recognized as a President's Club Vice President and has excelled in her role as an area sales manager, where she built high-performing teams, mentored rising talent, and drove significant production growth across her markets.
"Stepping into the regional manager role with Guaranteed Rate Affinity is an exciting opportunity," said Sullivan. "I'm looking forward to supporting our teams, strengthening our partnerships, and helping more buyers and agents navigate the home financing process with confidence."
As regional manager for Northern California, Sullivan will be responsible for shaping regional strategy, deepening relationships with Coldwell Banker and other key partners, and ensuring loan officers and support teams have the tools, training, and guidance they need to deliver a solid experience for homebuyers and agents across Northern California.
"Lacey is a strong leader who gets results and invests in her team," said Jim Anderson, regional president at Guaranteed Rate Affinity. "She has earned the respect of her team, her peers, and our partners through consistent performance and a steady, practical approach to solving problems. I'm confident she will continue to move the Northern California region forward."
Guaranteed Rate Affinity is a joint venture between Guaranteed Rate Inc. and Anywhere Integrated Services, which owns some of the industry's most recognized and respected real estate brands. The innovative JV has funded more than $100 billion in loans since its inception. Guaranteed Rate Affinity originates and markets its mortgage lending services to Anywhere's real estate, brokerage, and relocation subsidiaries.
