NFTYDoor has spun out as an independent company and expanded its home equity credit box, a move aimed at increasing borrower eligibility and giving loan officers another outlet for deals that no longer fit traditional refinance parameters.
The McLean, Va.-based fintech said the transition enables it to better serve brokers, lenders, and embedded finance partners by widening underwriting criteria and improving partner economics, including borrower pricing and compensation structures.
The expanded credit box could help originators convert more applications in a market where many borrowers are reluctant to refinance out of low first-lien rates. Instead, second-lien products like HELOCs are increasingly being used to access equity without disrupting existing mortgages.
CEO and Co-Founder Mark Schacknies said the update gives partners access to what the company describes as “the widest credit box,” along with lower borrower rates and higher compensation, adding that the changes are designed to improve conversion.
For loan officers, the shift positions home equity products as a more viable fallback strategy, particularly for borrowers who may no longer qualify for cash-out refinances or who are rate-sensitive in today’s environment.
The move positions NFTYDoor to compete more directly in the digital HELOC space, where Figure Technology Solutions has established itself as the leading nonbank originator and set the pace for speed and automation.
NFTYDoor’s platform is built as an end-to-end digital system, handling origination, underwriting, processing, and closing in a single workflow. The company said some loans can close in as little as zero days, a speed advantage that could help originators compete more effectively for time-sensitive borrowers.
The company also emphasized its focus on controlled, B2B distribution, noting that access to the expanded product suite will remain limited to partners operating under direct agreements.
The independence move builds on NFTYDoor’s broader push to scale its national footprint. The company recently appointed Leo Loomie as chief revenue officer to lead growth and distribution across broker and institutional channels.
NFTYDoor launched as a digital home equity platform designed to power white-label HELOC programs for lenders, credit unions, and brokers, enabling partners to offer home equity products without building in-house infrastructure.
Looking ahead, the company said it plans to expand beyond home equity into bridge loans, debt-service coverage ratio (DSCR) products, and Non-QM lending in 2026, signaling a broader push into non-agency credit.
The move comes as lenders and fintech platforms increasingly shift toward home equity products, particularly HELOCs, as borrowers sit on record levels of tappable equity but remain locked into low-rate first mortgages.
