SPECIAL AWARDS SECTION

Originator Choice Awards 2025

Celebrating those companies
originators deem to be best

The Originator Choice Award survey gives professionals in the mortgage industry the opportunity to voice their opinions and celebrate the companies that have consistently stood out as the best in the business. It’s a platform for those on the front lines of the industry to share their experiences, preferences, and recommendations.

National Mortgage Professional Magazine reached out to its extensive audience across the nation at shows in San Diego and Las Vegas, as well as online, to pose this question: who are the best in the business? It was all for this year’s Originator Choice Awards.

In the dynamic landscape of the mortgage industry, excellence and innovation are the cornerstones of success. Originators, brokers, and mortgage professionals play pivotal roles in connecting future and current homeowners with the right lenders and services that can turn their needs into reality.

Members of the industry cast their votes for the lenders and services that have exceeded their expectations, providing unparalleled support and value throughout the home financing process. This survey is not only a recognition of excellence but also a valuable resource for those looking to partner with the most reliable and customer-focused entities in the industry.

Thank you for joining us in celebrating excellence in mortgage services by participating in this year’s Originator Choice Award survey. Your voice mattered, and your votes contributed to the recognition of the industry’s top performers. Together, let’s honor those who clearly strive for excellence in the ever-evolving world of mortgages.

United Wholesale Mortgage,
Pontiac, MI

States Licensed:
All 50 U.S. States

Why originators choose UWM:

“They stay in contact with me so much more than any of the others.”
“Reps are great to work with.”
“Very efficient process.”

Rocket Pro TPO,
Detroit, MI

States Licensed:
All 50 U.S. States

Why originators choose Rocket Pro:

“Rocket Pro has tirelessly worked to support the Wholesale Broker industry. They're the best!”
“The best customer service.”
“Rocket is dependable, fast, and fair to work with.”

NewRez,
Fort Washington, PA

States Licensed:
All 50 U.S. States

United Wholesale Mortgage,
Pontiac, MI

States Licensed:
All 50 U.S. States

Why originators choose UWM:

“They stay in contact with me so much more than any of the others.”
“Reps are great to work with.”
“Very efficient process.”

Rocket Pro TPO,
Detroit, MI

States Licensed:
All 50 U.S. States

Why originators choose Rocket Pro:

“Rocket Pro has tirelessly worked to support the Wholesale Broker industry. They're the best!”
“The best customer service.”
“Rocket is dependable, fast, and fair to work with.”

NewRez,
Fort Washington, PA

States Licensed:
All 50 U.S. States

United Wholesale Mortgage,
Pontiac, MI

States Licensed:
All 50 U.S. States

Why originators choose UWM:

“They have the best rates on FHA and VA typically.”
“Handles the appraisal and underwriting very well.”

Freedom Mortgage wholesale,
Boca Raton, FL

States Licensed:
All 50 U.S. States

Why originators choose Freedom Mortgage Wholesale:

“Freedom offers the best rates.”

Rocket Pro,
Detroit, MI

States Licensed:
All 50 U.S. States

Why originators choose Rocket Pro:

“Rocket is dependable, fast, and fair to work with.”

United Wholesale Mortgage,
Pontiac, MI

States Licensed:
All 50 U.S. States

Why originators choose UWM:

“They have the best rates on FHA and VA typically.”
“Handles the appraisal and underwriting very well.”

Freedom Mortgage wholesale,
Boca Raton, FL

States Licensed:
All 50 U.S. States

Why originators choose Freedom Mortgage Wholesale:

“Freedom offers the best rates.”

Rocket Pro,
Detroit, MI

States Licensed:
All 50 U.S. States

Why originators choose Rocket Pro:

“Rocket is dependable, fast, and fair to work with.”

NewFi Wholesale,
Emeryville, CA

States Licensed:
AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, TN, TX, UT, VT, VA, WA, WV WI, WY

Why originators choose NewFI Wholesale:

"Debra Steer is an amazing AE."

Kind Lending,
Santa Ana, CA

States Licensed:
AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Why originators choose Kind Lending:

“Kindest team! Great work Alesandra."
“Great Lender and AE!"
“Like your name, you have kind staff."

Deephaven,
Charlotte, NC

States Licensed:
AL, AK, AZ, AR, CA, CO, CT, DC, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY LA, ME, MD, MA, MI, MN, MS, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WI, WY

NewFi Wholesale,
Emeryville, CA

States Licensed:
AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, TN, TX, UT, VT, VA, WA, WV WI, WY

Why originators choose NewFI Wholesale:

"Debra Steer is an amazing AE."

Kind Lending,
Santa Ana, CA

States Licensed:
AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Why originators choose Kind Lending:

“Kindest team! Great work Alesandra."
“Great Lender and AE!"
“Like your name, you have kind staff."

Deephaven,
Charlotte, NC

States Licensed:
AL, AK, AZ, AR, CA, CO, CT, DC, DE, FL, GA, HI, ID, IL, IN, IA, KS, KY LA, ME, MD, MA, MI, MN, MS, MT, NE, NV, NH, NJ, NM, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WI, WY